Denyse Poon-King is a dynamic marketing and sales leader with over 14 years of expertise in building and growing fast-moving consumer goods (FMCG) brands in the UK and Trinidad and Tobago. As Head of International Business, she leads the development and execution of commercial strategies to accelerate the growth and brand building of regional brands across various markets while fostering strong partnerships with key Principals.

Denyse excels in leading diverse, high-performing teams, cultivating a culture of innovation, collaboration, and continuous development. Throughout her career, she has consistently delivered exceptional results, including achieving 37% portfolio growth for leading alcohol brands and significantly increasing market distribution for internationally known personal care products. Her experience includes leading large sales teams, driving organizational change, and executing impactful brand launches.

Her expertise spans strategic planning, budget management, commercial strategy development, and relationship building with key stakeholders. Denyse’s passion for marketing and promotions is complemented by her strong analytical skills and deep understanding of market trends and consumer behaviour.

She holds a Master of Arts in Advertising and Marketing from Bournemouth University and a Bachelor’s degree with Honors in Literature from the University of the West Indies. Her outstanding contributions to brand management and marketing execution have earned her industry accolades such as “Distributor of the Year” and “Best in Class Execution.”

Driven by a commitment to innovation and excellence, Denyse continues to be a trailblazer in the commercial and marketing landscape, helping brands connect meaningfully with consumers while fostering sustainable business growth.