The successful candidate will be responsible for planning and implementing the Business Unit’s sales, Marketing and Business Development programs for the achievement of gross profit and defined marketing objectives.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Collaborating with cross-functional teams including marketing, product development and sales to ensure brand alignment and integration across all touchpoints.
- Establishing and nurturing brand relationships with internal stakeholders, external agencies, partners and suppliers to ensure effective execution of brand initiatives.
- Developing and executing comprehensive brand strategies, including brand positioning and target audience identification.
- Defining and communicating guidelines and ensuring consistent brand messaging and visuals across all marketing and communication channels.
- Overseeing the implementation of brand campaigns, advertising initiatives, and marketing programs to drive brand awareness, engagement, and loyalty.
- Developing and monitoring sales, gross profit forecasts, and marketing budgets for appointed brands.
- Monitoring and analyzing brand performance, including market share, brand equity and developing strategies to enhance brand performance.
- Ensuring appropriate stocking of appointed brands and monitoring of expiry dates on hand to implement prompt
- Ensuring product distribution objectives on product quality and availability are being met.
KNOWLEDGE AND EXPERIENCE REQUIRED TO PERFORM THE JOB:
- Undergraduate Degree in Marketing, or related field with a minimum of three (3) years related working experience.
- Proven experience in brand management, with a track record of successfully developing and executing brand strategies.
- Ability to communicate and relate effectively with others.
- Ability to think strategically with the ability to translate insights into actionable strategies.
- Ability to engage and influence stakeholders at all levels.
- Ability to be flexible and adaptable in the performance of duties.
Submission of Applications: All interested persons are asked to submit their CV to applications@Acadolimited.com with the subject Acado Foods – Brand Manager