At Acado

At Acado, we are driven by a singular purpose: Creating value, enriching lives. This guiding principle shapes everything we do, from the products we offer to the relationships we build with our customers, partners, and communities.

Our Vision

Our vision is clear and ambitious:

To be the benchmark of our region by sustainably building brands that enrich lives for generations to come.

We aspire to set the standard for excellence in the Caribbean, with a focus on innovation, sustainability, and long-lasting impact. Every step we take is aimed at not just meeting expectations but exceeding them, all while ensuring that our growth benefits both present and future generations.

Our Values

At the core of Acado are values that reflect who we are and how we operate:

People-Centred:

We value our people and recognize that people are at the heart of our business and at the heart of everything we do.

Entrepreneurial Spirit:

We foster a mindset that embraces critical questioning , innovation and continuous improvement and inspires a sense of ownership.

Trust:

We offer products and services that we believe in, and that our customers trust.

Integrity:

We act with honesty, openness and transparency.

Uplift:

We seek to deeply know our communities and invest to positively impact their lives.

People-Centred:

We value our people and recognize that people are at the heart of our business and at the heart of everything we do.

Integrity:

We act with honesty, openness and transparency.

Trust:

We offer products and services that we believe in, and that our customers trust.

Entrepreneurial Spirit:

We foster a mindset that embraces critical questioning , innovation and continuous improvement and inspires a sense of ownership.

Uplift:

We seek to deeply know our communities and invest to positively impact their lives.

Our Logo

The new identity respects our history while representing the Group’s dynamism, synergy, and strength.

Four organic, leaf like shapes converge towards the logo’s centre creating a spark, symbolising the energy created through collaboration. Powered by this spark, the Group aspires to be the benchmark of success and innovation in the wider Caribbean region.

The four leaf-like shapes represent our Employees, Partners, Customers and Communities, which come together and make Acado a powerhouse and engine of growth in the Caribbean and beyond.

Our Name

The name Acado comes from our “can do” attitude, which has allowed us to reach across the Caribbean with our products. It also connects us to our core, our markets (Mercatus and Mercado are the Latin and Spanish words for market).

Acado embodies the vibrant spirit of Caribbean commerce and community. It is a symbol of warmth of our region and a commitment to excellence. Like the vendors who engage in rich, colourful conversations with their customers, we are committed to bringing people and products together across the region.

As Acado, we are more than just a business. We are a staple and an experience. Our brands create moments of delight and satisfaction, adding value to the everyday experiences of our customers.